![]() ![]() ![]() “The inspiration and vision to create an experience that sparks curiosity remains unchanged, and we look forward to welcoming bourbon lovers to the property next year.” But don’t worry car and customer service software fans, you’ll still find McConaughey making Lincoln and Salesforce sexy for the time being. “The Longbranch Ranch will still be available for guests 21 and older to book, with stays beginning March 1, 2023,” said the brand representative. The Longbranch Ranch is still open for business and accepting reservations, although it’s likely there won’t be a copy of McConaughey’s book Greenlights in every room going forward (more importantly, there will still be plenty of Longbranch Bourbon on hand). Thanks to Matthew’s creative vision along with Eddie Russell’s mastery of whiskey, we set the stage for Longbranch to continue to be an important part of the portfolio.” “While our formal partnership for Wild Turkey and Longbranch will end, Matthew will always be family. ![]() “At the end of 2022, our existing contract with Matthew will expire and our teams will amicably part ways,” they said. His signature will no longer appear on the bottle, but otherwise the packaging will remain the same. We reached out to representatives for Longbranch for comment, and the word is that this split is based on the contract between McConaughey and Wild Turkey coming to an end. Which makes the news of the end of this partnership a bit unexpected, considering the brand’s focus on his involvement in the whiskey and his general enthusiasm for the ranch. I was able to visit in October and can confirm that, in addition to the bourbon being everywhere at this whiskey-themed glamping resort, McConaughey’s book, signature and image were all abundant. This fall it was announced that the Longbranch Ranch was opening about an hour outside of Austin in the Hill Country. You may have too expensive whiskeys, and then mixing whiskeys does not give you the right palate. There’s a prominent smell of rye grain, baking spice, and a punch of ethanol. It comes at 109 proof when taken out of the barrels, necessitating slight dilution. Its combo of price, proof and availability makes it one of the best values in whiskey. The high-proof, high-potency bourbon is consistently recognized by reviewers, tasting competitions and best-selling lists. This whiskey has flavors of the barrels due to being distilled at very low proof. Wild Turkey's flagship whiskey is, and has been for some time, 101. Since the launch of Longbranch, McConaughey has appeared in various ads for the brand, hosted charitable events and generally been a big proponent of the whiskey. The most famous Wild Turkey whiskey review is that it is best on the rocks. Wild Turkey 101 is Wild Turkey’s Flagship brand. ![]()
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